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Diet Coke gets fashionable | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Megan Haynes

To reach millennials, Diet Coke is dipping into the fashion space.

Partnering with luxury online retailer Gilt.com, Diet Coke will unveil five curated collections inspired by qualities of the soft drink, says Shelly Walia, marketing manager, Diet Coke. These lines will all be available for purchase on Gilt.com and folks can check them out in person at a pop-up shop in downtown Toronto.

http://strategyonline.ca/2014/09/23/diet-coke-gets-fashionable/
 

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